Watch Your Competitor

It doesn’t matter which industry you are in; you have competitors. Whether you feel your company's social media campaign is better or worse than your competitors, you can learn some tricks or tactics from paying attention. This is not to say copy them, but if one of your competitors decides to launch a free giveaway or is handing out product samples, it may be a good idea to create your own promotional event. Be creative! Don’t knock or insult your competitor in any of your campaigns, just showcase how you are superior!

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Shock Your Readers

It is common place for your social media campaign to sometimes feel unoriginal and never-changing; the same old story day in and day out. So what should you do if your followers and fans are becoming bored with the content you supply? Shock them! Create a contest or a giveaway. Get your loyal customers to interact with your brand unlike they have previously done. Even if you have to create content that isn't directly correlated with your product, but engages your consumer and encourages them to become active, try it out.

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Customize Your YouTube Channel's Color Scheme

Are you setting up a YouTube channel for your brand? If so, it is important to make sure that you customize the channel so that it coincides with your brand's color scheme. Under the Themes and Colors tab, YouTube allows you to select from different color schemes that seem to be set in stone. But wait! If you click advanced options below, you can change the colors included in the theme that do not necessarily fit your company's logo. Click on the boxes of colors you would like to change, and a palette will pop up allowing you to select the custom color you desire. This will help you to create a visually appealing YouTube channel for your business!

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Hold Live Events Online

Creating a personality for your brand using social media is a great way to gain exposure. Another great way to increase user engagement is to hold live events online. Facebook is a great way to interact with your consumer, and what better way to do that, then via a video chat? Whether is is a press release, upcoming product release or just a Q & A event, streaming live to your consumer is a great way to put a face on your brand. Using Linqto, you can add a video chat room of sorts to your page.

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How To Get More Blog Subscribers

As a blogger, one of your main priorities should be to increase the amount of subscribers that you have reading all of your posts. You want every article you write to get attention, so it is important that your posts are being sent directly to the people who love what you have to say. In order to get more email subscribers, make sure that you include an email subscription button in your sidebar. More importantly, make sure that this widget is placed directly at the top of the sidebar, so that it is very visible to your readers. Making your blog so easy to subscribe to will encourage more people to sign up for your posts.

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Scheduling Posts

Do you have a lot of work that needs to be done over the next couple days or are you going on a vacation? Don’t be afraid to schedule posts ahead of time. It alleviates the stress of making sure that you don’t forget anything. Third party platforms such as HootSuite, SocialOomph, Tweetdeck and many more allow you to schedule as many posts as you need prior to a specific day or time. If you need to free up your work week, schedule them in advance, but remember to reply to your fans or followers when you get back! 

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Do Not Complicate

When thinking of a social media campaign and how your company should relate to your consumer, make it simple. Even if your company deals with quantum mechanics or understanding the laws of physics, the person viewing your campaign may not be as intelligent and comprehend your word choices. Keep it simple enough for anyone to read and understand. If you are giving a particular set of instructions on how to do something, break it down into laymen terms. Complicating and confusing people will only hurt your campaign.

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Simplify Your Social Sites

Content is king in today’s Internet social society, yet often times we can confuse that with arbitrary items. Blogs and networking sites are great, but only when kept clean. Images and videos are a great source for driving traffic, but make sure you keep your sites are appealing to the user. Symmetry helps keep the mind focused and on track. If your blog has widgets and icons cluttered or randomly placed, it may deter someone from coming back to your site. Organization and flow to any site, whether it be a website, blog or networking site is key for repeat visitors.

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