Create a YouTube User Using Your Google+ Profile

YouTube is one of the most visited and searched websites on the Internet today. Oddly enough, YouTube is owned by Google; the most visited search engine in the world. So how could they make your online experience that much easier? If you have a Google+ profile, you can use it to sign up for YouTube. The process is much easier as it will pull your information from your Google+ account, so you do not have to fill out as much information, if any at all! This will allow you to have a consistent identity across all Google platforms.

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Add Your Blog’s RSS Feed to Your LinkedIn Company Page

If you are trying to showcase your brand’s information and updates on your LinkedIn company page, what’s a better way to do it than by pulling in your RSS feed? After pulling in your blog’s RSS feed, your LinkedIn company page will be automatically updated with the newest posts from your business. In order to add your RSS feed to your LinkedIn business page, click on Admin Tools to open up the dropdown menu and click edit. This will open up your company page’s settings. Scroll down to the bottom and you will notice a section that says Company Blog RSS Feed. Enter the URL to your company blog in this box, scroll back to the top and click on publish to save. Your blog will now be showcased on your LinkedIn company page!

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Customize Facebook Timeline Tab Images

With the new Facebook Timeline pages, getting people to notice your tabs may seem a bit more difficult. But here is a way you can increase the visibility of these apps under your Cover Photo.

1. Hover over the app you wish to edit and click on the pencil that appears in the upper right corner.
2. Scroll down and click on “Edit Settings.” (This will not work for Likes, Map or Photos.)
3. When the settings screen opens, click “Change” left of the Custom Tab Image text.
4. Upload a custom image.

This little trick allows you to use a customized image to help your apps stand out on your page. Have other advice on how to make your apps stand out? Leave us a comment!

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How to Use Google+ Ripples

Knowing how your content is doing on any given social media platform is paramount in measuring the effectiveness of your social media campaign. Google+ has a feature called Ripples, which lets you see how a select piece of content has been shared. This feature will show you how many times it has been shared and by who. To find out the “Ripples” of a piece of content, the post will have to of been shared at least once. To view this, click on the arrow located in the top right corner of the post. This drop down menu should bring up “View Ripples” at the bottom. By clicking on this, you can see who is a large influencer of sharing your content. Give it a try and tell us what you think!

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Creating a Facebook Interest List

Facebook has released a new feature that allows you to create a list of people or pages that interest you. This feature is just like a RSS feed, where it allows you to filter out content that is posted from only people within the list. This is great for companies that may want to monitor their competitors all from one “feed,” rather than going to each Facebook page individually.
In any event, you can make these lists private, public, or only available to your friends. You can also search for public lists that other people have made. To find your Interest List after you have created one, go to the home screen. On the left side at the bottom you will see “interests.”

To begin creating your interest list, visit the Facebook Interest Page: https://www.facebook.com/addlist

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How to Mention a User on Pinterest

What do you do when you find a pin that you think one of your Pinterest friends would really enjoy or benefit from? It may have seemed that you could not share a specific pin with a certain someone, but that is certainly not the case! When you are uploading a pin or repinning someone's content, you can use the description area underneath to your advantage. Simply type the @ symbol into the description box and immediately followed by the user's name who you would like to share your pin with. Potential matches will begin to load, then simply click the person who you are sharing with. The user will receive a notification that you mentioned them in your pin, and can then go check out what reminded you of them! (Side note: You must be following at least one of the user's boards in order for the mention to work.) Happy pinning! 

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Drive Traffic to Apps on Facebook Timeline

For now, Facebook Timeline is the end of the landing page. We all loved having a landing page or welcome page, which was the first page a person saw that encouraged them to Like the company and enjoy some exclusive benefits. Now we will need to be creative in order to drive people to these pages. One easy solution is to use the “Pin to Top” feature. Because apps will still work and will have their own URL, follow these tips:

• Click into the app and copy the URL.
• Go back to the home screen and paste the URL as a new status update (Facebook will generate a link preview).
• Come up with creative text that will drive users to click into the link. (Offer a discount or incentive).
• Delete the URL (keeping the preview open). This will clean up the post and make it more appealing to the user.
• Post the status, then hover over the top right corner and click on the “pencil” icon. From the drop-down menu, click Pin to Top.

 You’re done!

This will pin this status at the top of your Timeline for 7 days! It will also allow users to see and click into your “welcome tab” or app from your Timeline upon visiting your brand page.

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Facebook Timeline Guidelines That You Shouldn't Break

Facebook Timeline will be main stream on all brand pages starting March 30th. Like always, Facebook has implemented guidelines that we must follow, so make sure you don’t break these! It may lead to having your Facebook business page removed.
 So what are the new guidelines? Well for starters, because you are given a great big cover photo on your Facebook page, you may want to put a bunch of information in there, but don’t!
Here is what you CANNOT put in your cover photo:

 • Price or purchase information, such as “40% off” or “Download it at our website”
• Contact information, such as web address, email, mailing address or other information intended for your page’s About section
• References to user interface elements such as Like or Share, or any other Facebook site features
• Calls to action, such as “Get it now” or “Tell your friends”

 They want your cover photo to be the face of your company, not a promotion or a marketing campaign. Good luck!

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Do Not Use Punctuation in Your #Hashtags

Creating hashtags on Twitter is a great way for your content to become searchable. “Hashtagging” a keyword or phrase may help your tweet and/or Twitter profile be found by Twitter users who share the same interests. When you create a hashtag, it is important to realize that any punctuation included within your word or phrase will cut it short. For example, let’s say you are running a campaign about french fries and you are using the line “I’m eating fries” as your hashtag. If you tweet this: #I’meatingfries, the hashtag will only pick up the characters before the punctuation, making your actual search term #I. In order to use the hashtag function properly, you must remove any punctuation marks ( , . ? * $ @ ; : “ etc) from the phrase. The correct hashtag from the example above would then be: #Imeatingfries. This will keep your full message intact and make your tweet searchable!

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