In today's ever-changing social landscape, businesses will do just about anything to gain a competitive advantage and increase their social following. Sometimes businesses and brands make their Twitter account private so that only people they accept as followers can see their posts. This can create more work for your company since you’ll have to accept requests from anyone who wants to view your tweets. It may also frustrate people who are trying to connect with your company since they will have to wait until you are both connected before they can further engage you. If you’re protecting your tweets from competitors, it may be hurting your campaign. Make your account public and build your brand.
CURIOUS WHY YOU SHOULDN’T POST IN ALL CAPS? It can become extremely annoying. When using capital letters, it gives the impression that you are shouting. It may be necessary to make a single word capitalized to emphasize it, but not an entire sentence. Posting in capitalized letters may also come off as unprofessional from a business standpoint. People don’t enjoy being yelled at in real life or on social media sites. So before your next post, make sure you turn off the “Caps Lock.”
