Enhance Your Social CRM

Did you know that only 29% of customer complaints via Twitter are responded to? That leaves 71% of your consumer base scratching their head. This figure is an average, so if you have a 100% response rate, we applaud you. Having anything under a perfect response rate can not only anger your customers, it can cause them to find another brand to be loyal to. Customer service is a huge part of social media and not serving your customer can have a huge impact on both your brand's sales and image. Respond to every request, even if you direct them to email or call a certain person. Helping them resolve their issue will ultimately lead to a more successful social media campaign.

Read More

Share Google+ Circles

One aspect that Google+ has incorporated is the ability to share your Google+ circles with your followers. This does not share the title of the circle, just who is in it. This is great if you have a circle dedicated to art for example, or one for history and would like to give your followers the chance to receive the same information as you do. Go into your Google+ Circles page and click on the circle you wish to share. After you are able to view the friends within the chosen circle, you can select “share.” From the share window, you can add a personalized message for your followers to read. This is a great way to help people within your circles get noticed by other people who may have a similar interest.

Read More

Use the WordPress Follow Button

If you currently use a WordPress blog, you may have noticed the new feature that they have rolled out. Under the Totals, Followers & Shares tab on the Statistics page, you are able to find your blog's subscribers. Click on the followers link, and you will find email subscriptions and WordPress bloggers who are fans of your work. Next to the WordPress.com followers' names, you will now see an option to follow. Follow the people who are following you! This is a great way to build and maintain relationships on your blogging platform.

Read More

Use The New Facebook Insights

You may think that anything new that is released on Facebook leads to confusion, yet this latest update is meant to ease just that. The new Facebook insights are a pleasant change of pace. Not only are your page insights presented in a clean and appealing way, they offer new metrics to measure your Facebook activity. You may need to become familiarize yourself before fully using the insights to keep track of your Facebook data, but it a much better tool than the now out-of-date version. So do not hesitate, activate the new Facebook insights today and manage your brand easily on Facebook!

Read More

Status Updates for LinkedIn Company Pages

LinkedIn recently just rolled out an awesome, new feature for their company pages. You are now able to post updates directly from your company page, helping you to directly engage with your network and potentially your network's followers. What are you waiting for? Sign on and share some product information, blog posts or interesting articles. It’s time to become more engaging on your LinkedIn business page.

*For assistance creating a LinkedIn business page, contact PMC today. 

Read More

Rethink Your Social Media Strategy

Some people think that just because their social media campaign hasn’t brought the results they expected, they would rather drop their campaign and invest more in traditional advertising. But the underlying problem may be that you have had your marketing plan wrong from the beginning. Social media marketing is an evolving industry and must be tweaked and adjusted based on platform updates and where your target market is. Sit down every 3 months to review your social media campaign. Figure out what has worked and when it worked. Rethinking and adjusting your social media plan may be just what the doctor ordered to increase your ROI.

Read More

Acknowledge Your Social Following

Social media marketing is a full time job, especially if your social media pages are very engaging. Blog comments, Facebook wall posts, and Twitter mentions or retweets can become overwhelming at times, but you must recognize your following. Remember, each person that directly, or even indirectly, acknowledges you has taken some interest in your content. A simple thank you is enough to keep that person coming back for more. Replies can also help grow a discussion or topic. You may get overwhelmed at times, but allocate time each day to respond or engage your loyal following. When people know their message is being received, it will increase their willingness to engage more and share your content. Everyone likes to be recognized, so why should you be the only one?

Read More

Use the Blogger Dynamic Feature

How are you liking the new layout of our blog? Thanks to Blogger's new dynamic blog templates, we were able to create an interactive space for our readers! There are many different themes to choose from, including magazine, mosaic, snapshot, and timdeslide layouts. We are currently using the flipcard theme to add some personality to our blog. Choose which layout you think is best for yours!

Read More