Usually, a business with a YouTube account will find various videos relevant to their field of interest and upload them to their page. But, why not upload pure, creative content instead? If you can blog about it, you can create a video about it. They can be simple videos such as slide shows, capturing relevant and interesting content, etc. However, if you feel comfortable on camera, make videos answering frequently asked questions, how-to's, and even record interviews. People appreciate being able to recognize a face with a brand. This will surely increase the amount of visitors to your YouTube channel and motivate users to leave useful feedback.
