Get the Facebook Pages App

The new Facebook Pages app is making it easier for you to update your brand's page wherever you are! The original Facebook app lets you use your personal Facebook account; if you have brand pages, you could only look at them. The Facebook Pages app allows you to post pictures, statuses, etc as the brand itself! Not only can you make status updates as your brand, you can check insights, admins, and notifications. If you take a photo with your mobile phone that you would like to share on your brand's wall (as the brand) now you can! The Pages app is making it easier to do social media marketing on the go!

Read More

Use Keywords in Website Section of LinkedIn Profile

There are many ways B2B marketers who use LinkedIn for lead generation can fill their profile with keywords to be found easily. If you have websites that you would like your page visitors to check out, don't just leave the title of these site as "My Blog" or "My Website". This is a great area to edit with keywords to drive more search traffic to your profile! All you have to do is click on edit and then select other. Type in a keyword phrase that will help LinkedIn users find your business. For example, turn the "My Website" URL title to Social Media Marketing and Management. You will see an increase in traffic to your profile!

Read More

Optimize YouTube Video Descriptions

When you upload a YouTube video to your brand's channel, you have the option to include a description. It is important that you always make a description for your videos. The first thing you should include in the description box is a link to your website or any other page you would like to drive traffic to. Then describe your video with many keywords in order to have it rank higher in Google search engine results and in the YouTube search! Use any keywords you used in your tags in the description as well.

Read More

Upload High Quality Photos to Facebook

Recently, Facebook has been working on enhancing their photo sharing service for users. You are now able to post high-res, high quality images to your brand page for your fans to enjoy! All you have to do is check the "High Quality" box when you upload your next set of images. The default Facebook upload will not produce a high-res image, so in order to show off the best quality of an image, make sure you check the box! It may take a little longer to upload, but it is definitely worth your time!

Read More

Check Competitor's Insights on Facebook

The Facebook Timeline brought many new features to brand pages, but did you know that you are now able to check your competitor's insights? That's right! Simply visit their brand page and click on the box that displays the amount of likes they have. A new window will open up that displays people who are talking about the brand, how many likes the page has, and their growth over the past month. This can help give you an inside look to how successful your competition's Facebook is!

Read More

Mention Twitter Users When Sharing Articles

If you are using Twitter for your business, chances are you are sharing different articles that pertain to your industry. It is common to tweet articles that were not written by your company for your fans to enjoy. If you are using this strategy to promote and educate, it's important to remember that this could be a wonderful networking strategy as well! When you share someone else's article, give them some Twitter cred by including their username in your tweet. This will help to develop relationships with others in your industry, and you will most likely see your new Twitter friends sharing your content too!

Read More

Turn on the Like Button for WordPress Blogs

WordPress.com rolled out with a Like button feature, similar to Facebook's, about 2 years ago. They have recently reported that WordPress bloggers are clicking the Like button about 800,000 times a day, making it a highly interactive feature of the platform. In order to turn this feature on in your WordPress blog, go to Settings. Under Settings, click on Sharing. You should see an option like the one below that you need to enable.

Some users may find another option depicted below.

In this case, you can enable the Like feature by choosing on for all posts or turned on per post. If you select turned on per post, you will have to click "Show likes for this post" under the Likes and Shares section of each independent blog post. 

Read More

How to Enable Facebook Messages on Your Brand Page

Did you know that Facebook allows private conversations to take place between your brand page and individual users? In order to enable this feature, click into your admin panel at the top of your Timeline page. In the top right-hand corner, you will notice a box that says messages. Within that box, click on admin settings and scroll down to the check box next to messages. Click the box that says, “Show message button.” Now your brand page will feature a message button under the header image, and your brand can have private conversations! 

Read More