How to Make a Twitter List

Did you know that you can organize your Twitter followers or people that you follow into lists? To create a list, you must visit the profile of the first user you would like to add. Click the list drop down icon, and select "Create list" at the bottom of the menu. Then continue to name your list and choose your privacy settings. Double check to make sure your list works and then keep adding Tweeters. Lists are a great way to filter what kind of Tweets you want to see. You can add Progressive Media Concepts to your Social Media Marketing list!

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Name Your Images

SEO or Search Engine Optimization is an ongoing struggle with companies from any industry. Landing on the first results page is key in driving more traffic and thus increasing sales. Another easy DIY SEO trick is to name your images with keywords. If you are writing about social media, and you intend to include a picture, make sure social media, as keywords, are apart of the image title. If you are writing about a different industry, or just adding an image for design purposes, keywords in the image name as well as description will help boost your SEO.

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Encourage Feedback

Good or bad, feedback is also a vital component to any social media campaign. Encourage your followers or fans to leave their feedback as much as possible. Obviously, you will want to manage the negative feedback from being viewed on your sites, so keep your eyes open. Negative feedback can be viewed as positive feedback in that you may not know something has gone awry, and having it brought to your attention will allow you to effectively change it in a timely manner.

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Keyword Rich Titles

When creating any sort of content, make sure the title has keywords in it. SEO optimization goes further than just the article content or website content. The title of any post or article plays an important role in search engines locating it. Including as many keywords about what you're writing will help rank your post higher in the results page. Also including a word that is apparent in the body of the article numerous times will help create that as a keyword for others to search.

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Quality over Quantity

Provide your reader with quality content instead of a bunch of nonsense. If you get into the habit of quickly creating content that does not offer any true value to the reader, over time you will have no readers. People want to engage and be intrigued by the content you post. Spamming social media networks will eventually piss people off, causing them to defriend or unfollow you. Make sure you supply enough information to keep the reader coming back for great quality content time and time again.

Take this site for example. Without fail, we provide two social media tips for our readers per week. Whether you have already seen these tips or not, quality information is always appreciated over irrelevant spam.

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Keep Records

Whether you blog, have a Facebook page or tweet, it is always good to keep records. Statistics for your sites will let you see whether your approach and tactics for obtaining a following are working or not. Their are some great free platforms to measure and analyze data for your sites. Depending on your preference each of those sites may accommodate you differently. Always make sure you have analytical data for your sites to track progress, and maybe even discover trends. Try using Google Analytics to get all of the statistics you need. 

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Twitter is a Gateway

When deciding on a social media campaign, Twitter should never be used as a stand alone method of marketing a company's products or services. Twitter is a great platform to interact with consumers and increase brand awareness. Social media marketing campaigns should integrate Twitter as a gateway; an outlet for the vast community using Twitter to receive relevant information about your industry and links to your website(s).

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Engage Other Companies

They key to success when looking at a social media marketing campaign is obviously engaging your target consumers. Yet when looking outside the box, a successful social media campaign also engages other companies. Maybe not so much competitors, but targeting businesses and organizations that compliment your company can help you expand your network. Getting in good with another company may result in more exposure for your content, thus resulting in a larger network for yourself.

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Twitter Is Global

Tweet The World. Take full advantage of Twitter and the networking abilities it grants you the power to use. Whether you are a big corporate business or a small start-up company, Twitter allows you to connect with millions of people worldwide, on one platform. Using hashtags (ex: #thisisahashtag), you can hone in on a more focused target market for a higher ROI.

If you need assistance with any social media accounts please contact us for a consultation.

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Interact With Your Audience

When you think social media, you imagine people interacting and engaging each other in a social manner. When it comes to running a social media campaign for your business, it is vital to engage your consumer on a personal level. Create a reason for the consumers to interact with the business. Brand loyalty and brand awareness is crucial not only for future sales, but future growth as well.

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