Encourage Feedback

Good or bad, feedback is also a vital component to any social media campaign. Encourage your followers or fans to leave their feedback as much as possible. Obviously, you will want to manage the negative feedback from being viewed on your sites, so keep your eyes open. Negative feedback can be viewed as positive feedback in that you may not know something has gone awry, and having it brought to your attention will allow you to effectively change it in a timely manner.