Get a Vanity URL for LinkedIn

Facebook and Twitter give you vanity URLs for your profiles, but you might be glad to know that LinkedIn also provides you with the same option. To get this feature, go to your profile, choose to edit settings and underneath your profile pictures, you will see the option to edit your URL. Select it and change the address to suit your preference.

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Leave Comments on Popular Blogs

If you're a blogger, you probably read popular blogs with posts on your area of expertise. The writers behind these well-known blogs don't have the time to respond to the hundreds of replies they receive from their posts and you should use this to your advantage! Browse through the comments on a popular post and look for a question you would feel comfortable answering. Provide a helpful response to the question directly in the comment thread so that other users will also be able to view it. You can take this Q&A and use it as a new post on your blog with pure, interesting content for your readers. This will also work in your favor because if you continue to respond to unanswered questions, you will start to be seen as an expert in your specific area and people will start coming directly to you for answers, which will increase traffic to your blog.

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Embed Tweets Into Blog Posts

If you're a blogger, you probably have a Twitter account as well. You also probably have a link to your Twitter somewhere on your blog as well. But, how many people who view your blog will click on the link to your Twitter? This number is not as high as it could potentially be. One way to change this and increase the traffic to your Twitter page, is to embed tweets into your blog posts. The first simple step for this is clicking the tweet you wish to embed and click "Details". When it brings you to the permalink URL, click "Embed this Tweet". A pop-up window will then appear with an HTML code that you can simply copy and paste it into the website of your choice. By including your Tweets in your  blog, it allows readers to see an example of what you Tweet which may lead to them visiting your profile and hopefully start following you. Another advantage is that viewers can interact with the Tweet on your blog the same way they would on Twitter by retweeting, replying, or listing the tweet as a favorite.

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Add Custom Tabs To Your Facebook Profile

Did you know you could add tabs to your Facebook profile specifically made for you or your business? Custom tabs allow you to personalize your profile and allow you to include information you normally wouldn't be able to. There are tabs that allow you to offer coupons/exclusive offers, lead to a link to purchase your product, allow you to create landing/welcome pages, include videos, and many other uses. There are application providers such as North Social and Pagemodo to help you create these tabs. Certain providers are free of charge but others include a fee. Be sure to choose the right one depending on your specific needs. Including tabs will help your page appear more professional and encourage viewers to interact.

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Customize Search Results on Twitter

Many people don't know this, but when searching for something on Twitter, you can actually customize the results to only the content you want to see. For example, if you only want to view pure content without retweets, simply type "-rt" after the word/phrase in the search box. If you're looking for tweets that contain more information and links relevant to your search, type "filter:links" after the phrase. If you're looking for tweets from a specific user, type in "from:username" to search within his or her stream. You can also save up to 25 searches on Twitter for future reference by clicking the cog icon at the top-right of the screen and hitting "Save Search".

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Strengthen Your LinkedIn Profile

LinkedIn is a great tool for expanding your professional business network. The downside is that your competition most likely has a LinkedIn profile as well. What can you do to make your profile stand out from the others and capture the right attention? Well, your profile picture and headline are the first things viewers see. In this case, make sure to have a professional picture and a clear, memorable headline. Remember to provide a thorough work history and keep all information updated. Limit your status updates to one or two a day and be sure to keep all posts relative to your industry. When sending connection invitations, include a personalized message summarizing why you're interested in connecting with them on LinkedIn, where you have previously met, etc. The key to having a great LinkedIn profile that leads to successful results is to always remember to be personable and professional.

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Why Use Social Login?

Does your website encourage visitors to sign in or create user accounts? If so, you may want to strongly consider using Social Login. This will allow visitors to create an account with you by allowing access to their already existing credentials on their social media sites. It is shown that 86% of people may actually leave a website when asked to create a new account. It is time consuming and everyone hates having to create a new password that they will most likely forget. By linking to their Twitter or Facebook page, you will eliminate the hassle and gain an abundance of new members.

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Using Instagram the "Right Way"

If you own a smartphone, chances are you have an Instagram account. But, there are some definite do's and dont's when it comes to using the platform. Try to avoid the cliché pictures everyone seems to post including images of food, sunsets, and an overload of "selfies". Also, don't post too many pictures at a time and only hashtag words that are relevant to the image. The most efficient way of using Instagram is to post a few pictures from things you experienced or encountered during that day. If you give followers an inside look into your daily life, they will be more interested in what you share compared to someone else uploading a picture of what they ate for breakfast.

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Integrate Videos Into Your Social Media Strategy

Usually, a business with a YouTube account will find various videos relevant to their field of interest and upload them to their page. But, why not upload pure, creative content instead? If you can blog about it, you can create a video about it. They can be simple videos such as slide shows, capturing relevant and interesting content, etc. However, if you feel comfortable on camera, make videos answering frequently asked questions, how-to's, and even record interviews. People appreciate being able to recognize a face with a brand. This will surely increase the amount of visitors to your YouTube channel and motivate users to leave useful feedback.

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Tag, You're It!

Tumblr can be a great social media platform for your business. The most important thing to remember when using Tumblr is to tag, tag, tag! Whether you're posting a picture, link, or text, attach tags that are relevant to the topic of the post. On Facebook, only users connected to your page see what you post but on Tumblr, your post will appear to a user who may not follow you but merely searched for a tag you had also used. The more tags, the better! This will increase your SEO and exposure to your audience, which will allow you to gain more followers on Tumblr.

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Make Your Cover Photos Seasonal

Facebook Timeline has given brands many ways to become more creative with their content and graphics. The cover photo is probably the most important place on your brand page to make a statement. You want it to be eye-catching and visually stimulating. In order to create a sensational cover photo, you may want to keep the seasons in mind. Creating a graphic that fits the mood of the season makes your page more current and easier to relate to. Try creating one for the fall today!

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Post on Sites During Specific Times of the Day

The next time you are about to send your latest post to a social media platform, you may want to take a look at the clock. Each social media site has a specific time range when the traffic is at its peak. For example, the best time to post on Twitter is between 1PM-3PM. This is quite the time difference compared to LinkedIn whose highest traffic is between 7AM-9AM or 5PM-6PM. Take  notice of when there is a high volume of activity on the homepage and send your posts during these times. Higher traffic to the website means higher traffic to your page and exposure to your posts!

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Use Pure Content in Your Tweets

Sometimes, it may seem like a difficult task to stand out from the crowd on Twitter. Your brand may be sharing links to your website and to other articles that are content rich, but there are other kinds of tweets that just may stand out from the rest. Try to use tweets that are strictly content, meaning, do not use any links or mentions in your tweet. Instead of directing your followers to one of your awesome blogs, try mixing it up by taking a sentence or tip from that blog and sharing just that! You may see an increase in retweets...

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Use Facebook Content Targeting Feature

Facebook has given brands the ability to publish content for fans in a specific location and in a certain language, but another change is now upon us. Facebook has announced a new and improved content targeting feature, which will allow brands to select the age, gender, relationship status, workplace, language and location of who will see a certain post. This feature is wonderful to use if you are promoting a local event or speaking about a regional retailer. If you don't have the feature for your brand page yet, be patient! Only a small percentage of users have the feature now. Try playing around with the original content targeting to get your feet wet!

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Connect Your Sites

Social media can really enhance your business' sales and reputation.  Your Facebook, Twitter, Pinterest, Youtube etc. can all individually help boost your online presence and increase how much money you make.  Individually they are helpful, but imagine if all of the sites were connected.  If you link all of your sites together, a person could bounce from one area to the next, learning more and more about your brand.  This would allow them to be able to share information about you and your company on more platforms, constantly broadening your audience.  Make sure that you always have links that are easily visible on each of your SM pages to all of your other platforms.  A social media team works far better than social media fragments.

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How to Use: The Fancy

Pinterest is a great website that many are familiar with now.  It gives it's users a forum to share crafts, clothing, food, and ideas while also allowing brands to sell their products on it.  The Fancy, is a newer website quite similar to Pinterest, all the way down to their minimalist display.  However, the difference in Fancy is their vendor-to-consumer setup.  On The Fancy, when a certain number of people "fancy" an item, the creator of the post is notified.  The Fancy then offers the post creator a chance to give discount deals directly to the "fanciers".  The vendor can also opt to set up a virtual store right there on the website.  The Fancy offers users to shop, sell, buy and save all on one website.  The new site could give Pinterest a run for it's money.  Do you think your brand would benefit from being fancied?

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How to Write a Great Twitter Bio

Writing a Twitter bio that catches users' eyes and makes them want to follow you should be the goal of your company page. Although the bio only allows for 160 characters, there are certain things to keep in mind when you are looking to grab attention from your viewers. Here are some tips on how to write a great Twitter bio:

• Don't make it tedious.
• Include your company's website. 
• Write it in your own voice.
• Include a location.
• Write about important aspects of your business.
• USE KEYWORDS!!
• Explain how your tweets will help your fans.

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Short and Sweet Blog Posts

There is a reason so few people are reading Anna Karenina nowadays; no one has the time to read anything thats over 1000 words, let alone 1000 pages!  When it comes to the internet and blogging, this fact is especially true.  People on the computer don't usually read page long articles or blog posts.  Make your blog posts three to five paragraphs or about 450 words to hook more readers.  Not only will more people be likely to read the post, they'll also be more likely to share it, widening your audience and gaining future readers.

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Create Polls on Facebook Timeline

Although not as visible as it once was, the option to add a poll to your Facebook brand page is still available! The Timeline changed much of your brand page's layout, and to some marketers it can seem as if they removed the question option all together. Little do some know, the option is simply hidden! In order to add a poll from your brand page, click on the Event, Milestone + option in the top left corner of your status box. A drop down menu will appear with the last option being Question. Click on that option, ask a question and add your poll options. Creating a poll is a wonderful way to engage and get feedback from your fans!

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Check Your LinkedIn Follower Statistics

LinkedIn has just unleashed a brand new feature for company pages. In addition to being able to check and monitor your page statistics and insights, you can now find statistics on your followers. Simply go into your company's LinkedIn page and click on the tab that says Follower Statistics. Here you will find information on new followers and how many impressions your page has been making. You can also find follower demographics that deal with the following categories: seniority, industry, function, region company size, and employee. With this new update, you can have a better understanding of your followers and the activity and trends around your company's statuses!

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Use Klout

Has this question ever crossed your mind: "How many people actually read my tweets?"  Sometimes it can be difficult to tell if you are reaching your audience if you aren't getting retweets or favorited constantly.  Fret not, that does not necessarily mean that you aren't reaching your audience. With a website called Klout, you can measure how effectively you are using your social media.  It allows you to see who your Facebook posts and tweets are influencing.

Klout allows you to see your total amount of retweets, mentions, followers and following.  Klout also allows you to see what topics you are most influential in.  For example, say your tweets about summer blockbusters are read by a lot of people, maybe they have a lot of retweets or favorites.  Klout will show you if your audience is influenced by your tweets.  Get on Klout and try it out!  It never hurts to know how influential you are.

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Change Your Voice on Facebook

As we all know, Facebook is constantly changing.  A lot of these changes have gotten backlash, from their change in format to their constant changing of the "Like" button.  However, one of their newest changes may actually be very beneficial to businesses.  If you have been onto your businesses page lately you may notice a bar at the top of the page that allows you to comment and post as your business or yourself.  This new way to change your voice makes it much easier to switch back and forth between your business and personal profiles.  Could this be the start of a plethora of good Facebook changes?  Lets hope so!

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Monitor Brand Effectiveness

It is important for a business to be able to see their success in order to ensure that their marketing and media strategies are as effective as possible.  With platforms like Facebook and Twitter, it has become quite simple to monitor the effectiveness of a brand.  Here are a few quick tips to track your brand's potency online.

1. Engage your fans- Businesses can't just tell people what they want anymore.  They have to participate and interact with their consumers to make sure that they feel heard.  Build relationships with your consumers to create long lasting partnerships.  The more engaging you are, the more effective you are.

2. Add value to the conversation- Create content through your social media that your customers want to see.  This could be a giveaway or a coupon or just helpful tips about your products and services.  If you give your customers something to talk about they will keep coming back to chat!

3. Check feedback- Don't be afraid of a little constructive criticism.  To be effective you need to know what works and what doesn't.  Make sure you take as much time responding to the negative feedback as you do with the positive.  Use helpful criticisms to advance your product.

These are just a few simple tips to directly view how effective your brand is at reaching your target audience.  Monitoring brand effectiveness is a crucial to any business, and if you aren't social media savvy in this day and age, that could pose a huge problem.  If that's the case, let Progressive Media Concepts help you help your customers!

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Get the Right Connections on LinkedIn

LinkedIn is a social media website for businesses...so why would you not have everyone in your business on it?  LinkedIn is a professional network that is meant to help create and nurture business to business connections.  You should take advantage of it to highlight the importance of your company as a team.  As the saying goes, "it's a small world," and you never know who may know someone that you would like to know.  Having your coworkers and employees on LinkedIn not only builds their own professional network, it could also greatly widen yours.

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Top Small Business Hash Tags to Use on Twitter

As you all know by now, hash tags are an excellent way to become more visible on Twitter. Hash tags enable your tweets to become searchable by all Twitter users. If you send out tweets that include popular hash tags, you will increase your chances of reaching a larger audience! Some of the most popular hash tags that small businesses can use include the following: #SMB, #SmallBiz, #Entrepreneur, #Business, and #Networking. Of course, you can use any other hash tag that pertains to your brand or message. Don't be shy to create your very own hash tags either!

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Follow Big Names on Pinterest and Twitter

Do you have a great brand that you can't seem to generate enough buzz about?  A fantastic way to give your company recognition is to follow top companies and people on Twitter and Pinterest.  If you follow them and they start to follow you back, their followers will get the message and do the same.  Also, with retweets and repins from them, your company and product will be able to reach millions of other followers who would normally never get to see it.

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Edit Your Facebook Comments

Facebook is full of surprises, and this time, it's a very helpful one! Brand pages now have the ability to edit the comments that they post. This means if you are responding to one of your fans and you accidently type something incorrectly, you can change it! Simply hover over the upper right-hand corner of the comment box and a small pencil will appear. Where it used to only say delete, you now have the option to edit. Click on the edit option, fix your typo, and you're all set. We no longer have to delete the comment completely and retype a paragraph to make our responses grammatically correct!

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Optimize Your Facebook Cover Photo

We have officially entered an age where a picture can say more than 1,000 words, and way more than 140 characters.  With new(er) social media platforms, such as Pinterest and Instagram, pictures have become a major focus of social media and the apple of everyone's eye.  Facebook's new Timeline display is much more visually based than Facebook's previous layouts.  Simply Measured, a firm that studies brand performance on Facebook, found a 65% higher level of engagement in pictures and videos after the move to Timeline.  So here is a chance to take advantage of consumers love for virtual window shopping.  Use the Cover Photo to it's fullest potential by having a picture that epitomizes the message you want your brand to have.  Remember though, your cover photo can not contain prices, contact information or tell people to like your page.  From there, use a lot of big, colorful and energetic pictures and videos to draw in customers. Size may not always matter, but it sure doesn't hurt when it comes to your cover photo!

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Let Followers Respond on Tumblr

Tumblr is a great platform for expressing creativity through short posts or photos, but that does not mean communicating has to be a one-way street. Tumblr is a perfect place to start conversations with your followers. Did you know that if you end a post with a question mark, a small box appears in the right hand sidebar. The box gives you the option to let your followers answer the question included in your post. Select this option when you want to give your followers a voice!

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Assign Different Roles to Facebook Admins

Another new feature that Facebook had recently launched is the ability for brand pages to assign different roles to its administrators. In order to change the roles of the admins on your page, start by going into your Admin Panel. From there, click on Edit Page. In the left-hand column you will see a list of options. Click on the one that says Admin Roles. A list of all the admins of the page will pop up. There will be a drop down menu under each name that says Manager. Click on the menu and it will pull up 5 different admin roles to choose from. Select from Manager, Content Creator, Moderator, Advertiser or Insights Analyst to change an admin's role.

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Schedule Posts on Facebook

Facebook has just given brand page admins the ability to schedule their own posts from the platform. In order to create content to be published for the future, start by going to your brand page and selecting the type of post you would like to add to your page. After you complete the post, click on the small clock symbol on the bottom left-hand corner. Choose the year, month, day, hour and minute that you would like to have the post scheduled for. Then just click schedule and you're done! (To view scheduled posts, go to the Admin Panel, click on the Manage drop down menu, and select Use Activity Log.)

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Get the Facebook Pages App

The new Facebook Pages app is making it easier for you to update your brand's page wherever you are! The original Facebook app lets you use your personal Facebook account; if you have brand pages, you could only look at them. The Facebook Pages app allows you to post pictures, statuses, etc as the brand itself! Not only can you make status updates as your brand, you can check insights, admins, and notifications. If you take a photo with your mobile phone that you would like to share on your brand's wall (as the brand) now you can! The Pages app is making it easier to do social media marketing on the go!

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Use Keywords in Website Section of LinkedIn Profile

There are many ways B2B marketers who use LinkedIn for lead generation can fill their profile with keywords to be found easily. If you have websites that you would like your page visitors to check out, don't just leave the title of these site as "My Blog" or "My Website". This is a great area to edit with keywords to drive more search traffic to your profile! All you have to do is click on edit and then select other. Type in a keyword phrase that will help LinkedIn users find your business. For example, turn the "My Website" URL title to Social Media Marketing and Management. You will see an increase in traffic to your profile!

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Optimize YouTube Video Descriptions

When you upload a YouTube video to your brand's channel, you have the option to include a description. It is important that you always make a description for your videos. The first thing you should include in the description box is a link to your website or any other page you would like to drive traffic to. Then describe your video with many keywords in order to have it rank higher in Google search engine results and in the YouTube search! Use any keywords you used in your tags in the description as well.

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Upload High Quality Photos to Facebook

Recently, Facebook has been working on enhancing their photo sharing service for users. You are now able to post high-res, high quality images to your brand page for your fans to enjoy! All you have to do is check the "High Quality" box when you upload your next set of images. The default Facebook upload will not produce a high-res image, so in order to show off the best quality of an image, make sure you check the box! It may take a little longer to upload, but it is definitely worth your time!

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Check Competitor's Insights on Facebook

The Facebook Timeline brought many new features to brand pages, but did you know that you are now able to check your competitor's insights? That's right! Simply visit their brand page and click on the box that displays the amount of likes they have. A new window will open up that displays people who are talking about the brand, how many likes the page has, and their growth over the past month. This can help give you an inside look to how successful your competition's Facebook is!

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Mention Twitter Users When Sharing Articles

If you are using Twitter for your business, chances are you are sharing different articles that pertain to your industry. It is common to tweet articles that were not written by your company for your fans to enjoy. If you are using this strategy to promote and educate, it's important to remember that this could be a wonderful networking strategy as well! When you share someone else's article, give them some Twitter cred by including their username in your tweet. This will help to develop relationships with others in your industry, and you will most likely see your new Twitter friends sharing your content too!

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Turn on the Like Button for WordPress Blogs

WordPress.com rolled out with a Like button feature, similar to Facebook's, about 2 years ago. They have recently reported that WordPress bloggers are clicking the Like button about 800,000 times a day, making it a highly interactive feature of the platform. In order to turn this feature on in your WordPress blog, go to Settings. Under Settings, click on Sharing. You should see an option like the one below that you need to enable.

Some users may find another option depicted below.

In this case, you can enable the Like feature by choosing on for all posts or turned on per post. If you select turned on per post, you will have to click "Show likes for this post" under the Likes and Shares section of each independent blog post. 

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How to Enable Facebook Messages on Your Brand Page

Did you know that Facebook allows private conversations to take place between your brand page and individual users? In order to enable this feature, click into your admin panel at the top of your Timeline page. In the top right-hand corner, you will notice a box that says messages. Within that box, click on admin settings and scroll down to the check box next to messages. Click the box that says, “Show message button.” Now your brand page will feature a message button under the header image, and your brand can have private conversations! 

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Customize the Read More Tag in WordPress

If you write for your company's blog, it is a good idea to show an excerpt or introductory paragraph instead of showcasing the full article on your site. This keeps your blog page clean and easy to navigate. Blog sites, such as WordPress, give you the option to add a "read more" tag in the location where you would like to break your article. Simply clicking on the insert more tag (see icon below) will include a link that says "more" or "read more" under the first paragraph(s) of your blog post. You can customize the wording of this tag by doing the following.

Insert more tag:

1. Find the place in your article in which you would like to insert the "read more" tag.

2. Click on the insert more tab once your cursor is in your desired location.

3. Click into the HTML tab of your blog post.

4. Find the code that looks like this: <!--more-->

5. Customize the wording by inserting your own call-to-action after <!--more. For example, <!--more Continue reading...--> 

<!--more For more information-->

<!--more Find out what happens!-->

6. Hit update and your read more tag will be customized!

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How to Change Google+ Cover Photo Type

The newest Google+ update gives users the ability to change the type of cover photo they wish to display. Originally, you were given 5 individual image boxes to customize and create a creative profile page, but now Google+ allows you to use a single image, much like Facebook’s Timeline. This style is called Landscape. Here is how to change the style type of photo(s) being displayed:

• Go to your profile page.
• Hover over an image within the “cover photo” space. Click on “change cover photo.”
• You are brought to a screen where you can decide on the template to use. Decide which style you prefer; landscape or the individual images.
To activate the 5 individual images, you will need to upload a photo before selecting Ok.

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Keep Your Facebook Posts Short

Trying to generate consumer engagement on Facebook should be a part of every company's social media marketing strategy. In order to get your fans involved with the content you post, it is suggested that you make your posts short. Although you can include up to 420 characters within one Facebook post, research has shown that posts with 250 characters or less have received more interaction. Facebook has reported that content with less than 250 characters generate 60% more likes, comments, and shares than longer posts. Keep it short and sweet!

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How to Sell Products on Pinterest

Have you ever noticed that some pins on Pinterest have a price banner across the photo? These kinds of pins can be located under the "Gifts" tab on the Pinterest navigation bar. If you are looking to sell a product on Pinterest, there is a handy trick to get your item featured under the Gifts tab! Simply add a "$" or "£" symbol to the desciption box under your pin, and the price banner will appear. Make sure that you also include the website link so that Pinterest users will be able to find where they can purchase the product. Once the product has sold out, remember to remove your pin!

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Create a Custom Twitter Background

If your brand has a Twitter account, it is essential to create a customized background page. A custom background gives you a space to showcase contact information, products and services that your company offers, and your website's URL. There are different sites that allow you to make custom Twitter backgrounds, such as TwitBacks.com or MyTweetSpace, but you can also use Photoshop.

In order to create sidebar images, open a new document in Photoshop and make the image size 200 pixels wide x 600 pixels high. Include graphics, logos, and product and contact information within this image. Then open a new document and create your full-sized background image, which should be 1680 pixels wide x 1200 pixels high. Try playing around with different colors and textures for your background page to help it stand out. Then, copy and paste your sidebar image into the top left of your background image. You now have a custom background image! Save the background to your desktop and then upload it to Twitter. (The size of graphics and backgrounds may take some trial and error.) For an example of what a custom background looks like, check out PMC's Twitter page.

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Include Links to Related Posts on Your Blog

If you are currently writing a blog for your company, you may notice that older posts become less visible on your site. In order to keep driving traffic back to your older posts, you can include related links to the bottom of each of your blogs. You can accomplish this by using HTML coding, WordPress plug-ins, or just plain text. If you use a plug-in or coding, it will automatically pull in related blog posts to your article based on similar tags. If your reader is interested in your current topic, they will be likely to check out the related articles at the bottom!

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Time Management for Your Social Media Campaign

If you feel like you don’t have enough time in the day to focus on business and keep your social networks up-to-date, try to create a social media time management plan. Social media can be very time consuming. It takes time to research, write, plan and update these networks, so make sure you have allocated time to each day or week to spend solely on social media marketing. Building your online community and brand image takes a lot of time, and will not happen overnight. Some of the biggest household brands have dedicated a lot of time to their social media campaigns, and they are still growing. If you are feeling overwhelmed and may not have the time needed to properly manage a social media campaign, contact Progressive Media Concepts and find out how we can help!

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Google+ and “Word of Mouth” Advertising

If you weren’t aware by now, you can +1 or “Like” a result found in the Google search. When you're signed into Google+, this will allow you to see who has recommended a website. Going a step further, if you feel that this recommendation has helped you in any way, you can thank them!

For the sake of showing how it is done, log into Google+, then search for “Tasty Dog Bones.” The first result should be “Bone Appetit Dog Bakery and Pet Gifts The Doggie Store offers...” Below this, you will see that Mark Traphagen has +1’d it. Next to that, you can thank Mark for the “recommendation.” Click it and it will notify him via Google+.
If you have found that people have +1’d your business, send them a thank you message! It may go a long way!

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