Use Pure Content in Your Tweets

Sometimes, it may seem like a difficult task to stand out from the crowd on Twitter. Your brand may be sharing links to your website and to other articles that are content rich, but there are other kinds of tweets that just may stand out from the rest. Try to use tweets that are strictly content, meaning, do not use any links or mentions in your tweet. Instead of directing your followers to one of your awesome blogs, try mixing it up by taking a sentence or tip from that blog and sharing just that! You may see an increase in retweets...

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Use Facebook Content Targeting Feature

Facebook has given brands the ability to publish content for fans in a specific location and in a certain language, but another change is now upon us. Facebook has announced a new and improved content targeting feature, which will allow brands to select the age, gender, relationship status, workplace, language and location of who will see a certain post. This feature is wonderful to use if you are promoting a local event or speaking about a regional retailer. If you don't have the feature for your brand page yet, be patient! Only a small percentage of users have the feature now. Try playing around with the original content targeting to get your feet wet!

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Connect Your Sites

Social media can really enhance your business' sales and reputation.  Your Facebook, Twitter, Pinterest, Youtube etc. can all individually help boost your online presence and increase how much money you make.  Individually they are helpful, but imagine if all of the sites were connected.  If you link all of your sites together, a person could bounce from one area to the next, learning more and more about your brand.  This would allow them to be able to share information about you and your company on more platforms, constantly broadening your audience.  Make sure that you always have links that are easily visible on each of your SM pages to all of your other platforms.  A social media team works far better than social media fragments.

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How to Use: The Fancy

Pinterest is a great website that many are familiar with now.  It gives it's users a forum to share crafts, clothing, food, and ideas while also allowing brands to sell their products on it.  The Fancy, is a newer website quite similar to Pinterest, all the way down to their minimalist display.  However, the difference in Fancy is their vendor-to-consumer setup.  On The Fancy, when a certain number of people "fancy" an item, the creator of the post is notified.  The Fancy then offers the post creator a chance to give discount deals directly to the "fanciers".  The vendor can also opt to set up a virtual store right there on the website.  The Fancy offers users to shop, sell, buy and save all on one website.  The new site could give Pinterest a run for it's money.  Do you think your brand would benefit from being fancied?

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How to Write a Great Twitter Bio

Writing a Twitter bio that catches users' eyes and makes them want to follow you should be the goal of your company page. Although the bio only allows for 160 characters, there are certain things to keep in mind when you are looking to grab attention from your viewers. Here are some tips on how to write a great Twitter bio:

• Don't make it tedious.
• Include your company's website. 
• Write it in your own voice.
• Include a location.
• Write about important aspects of your business.
• USE KEYWORDS!!
• Explain how your tweets will help your fans.

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