Optimize Your Facebook Cover Photo

We have officially entered an age where a picture can say more than 1,000 words, and way more than 140 characters.  With new(er) social media platforms, such as Pinterest and Instagram, pictures have become a major focus of social media and the apple of everyone's eye.  Facebook's new Timeline display is much more visually based than Facebook's previous layouts.  Simply Measured, a firm that studies brand performance on Facebook, found a 65% higher level of engagement in pictures and videos after the move to Timeline.  So here is a chance to take advantage of consumers love for virtual window shopping.  Use the Cover Photo to it's fullest potential by having a picture that epitomizes the message you want your brand to have.  Remember though, your cover photo can not contain prices, contact information or tell people to like your page.  From there, use a lot of big, colorful and energetic pictures and videos to draw in customers. Size may not always matter, but it sure doesn't hurt when it comes to your cover photo!