Keep Your Brand's Twitter Account Public

In today's ever-changing social landscape, businesses will do just about anything to gain a competitive advantage and increase their social following. Sometimes businesses and brands make their Twitter account private so that only people they accept as followers can see their posts. This can create more work for your company since you’ll have to accept requests from anyone who wants to view your tweets. It may also frustrate people who are trying to connect with your company since they will have to wait until you are both connected before they can further engage you. If you’re protecting your tweets from competitors, it may be hurting your campaign. Make your account public and build your brand.