Be Yourself!

When writing for a company blog, posting on Facebook, or tweeting about one of your products, it is important to show some personality. Yes, we understand that you may be using social media marketing in corporate America, but your fans will be more prone to listen to you if you make your posts engaging. Don't use crazy industry terms that only your sales department will understand. Crack a joke here and there or ask consumers how their day was. Show people that your company has feelings, or else you might get viewed as a business that only cares about selling and not your customers.